Show of hands….who loves Amazon? Yep, me too. It’s an online shopper’s dream. “Oh, I can get this (insert ANYTHING here) in two days?? *add to cart*
I use Prime all.the.time. I buy so many things on Amazon that I could easily run to Target, Home Depot, the Mall for. But that would involve putting real pants on and heading outside. No brainer, Amazon is the way to go.
Lately I’ve been thinking about how this affects handmade businesses. When an item is made by a small business, and especially when it is handmade, it takes time. Time to shop for supplies, time to lovingly create items from scratch. Not to mention small business owners generally do not have a team of people. We are our own creator, supply buyer, marketing person, accountant, website designer, etc. I could go on and on about that but I’ll get off track.
Amazon keeps asking me if I’d like to add products to seller fulfilled Prime. While this sounds like a great idea for my customers, it sounds like a stress headache for me. My items are mostly made to order, which is the reason I’m able to offer multiple size/color options. It’s just not feasible for me to have one of EVERYTHING ready to ship the same day. I’d need three studios to hold that inventory instead of one. Not to mention the financial investment necessary to implement that. While this may be possible or some small business, it isn’t for this one.
So what do you think? Are we running out of patience due to the increasing ability to get almost anything within 2 days? Is the need for instant gratification affecting the lifeline of small businesses?
I’d love to hear your thoughts and experiences!